You may have taken English or creative writing in college, but do the skills learned in those classes transfer to business writing? Business writing offers its unique challenges, and the good business writer understands the attributes that make for clear, direct, effective (even powerful) communication to busy people in the business world. This presentation focuses on these attributes. The viewer who adopts even a few of the style changes it suggests will, without a doubt, improve his or her writing skills—and soon begin to reap the benefits of becoming a good business writer. After successful completion of this learning module the student will understand the importance of using fewer and smaller words; the benefit of using fresh thinking, imagination and original, clear language; the importance of not using slang, “techspeak” or buzzwords; the 7 Cs of Good Writing; the use of chunking to organize thoughts; the importance of using the active voice and the Fog Index.
After a 30-year career in marketing and advertising in the financial services industry, Patti Lodato “retired” to become Executive-in-Residence in the Schroeder Family School of Business Administration at the University of Evansville in Evansville, Indiana. In this position she helps students learn how to write for business; plus, she serves as an adjunct instructor at the university. In addition, Patti has conducted workshops for NACM CFDD members in Evansville and Jasper, Indiana. Through her consulting firm—Writing Matters, Etc.—she conducts business writing workshops and 1:1 coaching sessions for businesspeople who wish to improve their writing skills. Patti has a bachelor’s degree from the University of Evansville and a master’s degree from Indiana University.